Innovative Marketing Communications: Promoting and Selling Training in a Competitive Global Market

<BODY BGCOLOR="#FFFFFF" TEXT="#000000" LINK="#003366" VLINK="#339999" ALINK="#FF9900">  <TABLE WIDTH="100%" CELLPADDING="0" CELLSPACING="5" BORDER="0"> <TR> <TD COLSPAN="4">  <TABLE WIDTH="100%" CELLPADDING="0" CELLSPACING="0" BORDER="0"> <TR> <TD WIDTH="230" ALIGN="LEFT" VALIGN="TOP"><IMG SRC="/wb/images/wbg_psd.gif" WIDTH=230 HEIGHT=23 BORDER=0 ALIGN="TOP" ALT="THE WORLD BANK GROUP"></TD> <TD WIDTH="100%"><IMG SRC="/wb/images/spacer.gif" WIDTH=1 HEIGHT=1 ALT="" BORDER="0"></TD> <TD WIDTH="200" ALIGN="RIGHT" VALIGN="TOP"><IMG SRC="/wb/images/4bfree.gif" WIDTH=200 HEIGHT=23 BORDER=0 ALIGN="TOP" ALT="A World Free of Poverty" USEMAP="#1"></TD> </TR> <TR> <TD WIDTH="230" ALIGN="LEFT" VALIGN="TOP" BGCOLOR="#000000"><IMG SRC="/wb/images/4bleft.gif" WIDTH=230 HEIGHT=12 BORDER=0 ALIGN="TOP" ALT=""></TD> <TD WIDTH="100%" BGCOLOR="#000000"><IMG SRC="/wb/images/spacer.gif" WIDTH=1 HEIGHT=1 ALT="" BORDER="0"></TD> <TD WIDTH="200" ALIGN="RIGHT" VALIGN="TOP" BGCOLOR="#000000"><IMG SRC="/wb/images/4bright.gif" WIDTH=200 HEIGHT=12 BORDER=0 ALIGN="TOP" ALT="Home" USEMAP="#2"></TD> </TR> </TABLE> <MAP NAME="1"> <AREA SHAPE="rect" COORDS="161,0,199,21" HREF="/" ALT="The World Bank Group Home"> </MAP> <MAP NAME="2"> <AREA SHAPE="rect" COORDS="164,1,196,11" HREF="/" ALT="Home"> </MAP>  </TD> </TR>  <TR> <TD WIDTH="100%" COLSPAN="4">  <TABLE WIDTH="100%" CELLPADDING="0" CELLSPACING="0" BORDER="0"> <TR BGCOLOR="#FF9900"> <TD WIDTH="60" VALIGN="TOP" ROWSPAN="2"><IMG SRC="graphics/b-logo.gif" WIDTH=61 HEIGHT=47 BORDER=0 ALIGN="TOP" ALT="logo"></TD> <TD WIDTH="235" VALIGN="TOP"><IMG SRC="graphics/b-2nd.gif" WIDTH=201 HEIGHT=13 BORDER=0 ALIGN="TOP" ALT="2ND INTERNATIONAL WORKSHOP ON"></TD> <TD WIDTH="100%" VALIGN="TOP" ALIGN="RIGHT"><IMG SRC="graphics/b-date.gif" WIDTH=207 HEIGHT=13 BORDER=0 ALIGN="TOP" ALT="Cairo, Egypt, May 14-21, 2001"></TD> </TR> <TR BGCOLOR="#FF9900"> <TD COLSPAN="2" WIDTH="100%" VALIGN="TOP"><IMG SRC="graphics/b-imc2.gif" WIDTH=408 HEIGHT=34 BORDER=0 ALIGN="TOP" ALT="Innovative Marketing Communications: Promoting and Selling Training in a Competitive Global Market"></TD> </TR> </TABLE> <TABLE WIDTH="100%" CELLPADDING="0" CELLSPACING="0" BORDER="0"> <TR BGCOLOR="#003366"> <TD WIDTH="17%" VALIGN="TOP"><A HREF="infonoteintro.html"><IMG SRC="graphics/b-infonote.gif" WIDTH=103 HEIGHT=25 BORDER=0 ALIGN="TOP" ALT="information note"></A></TD> <TD WIDTH="16%" VALIGN="TOP"><A HREF="agenda.html"><IMG SRC="graphics/b-agenda.gif" WIDTH=66 HEIGHT=25 BORDER=0 ALIGN="TOP" ALT="Agenda"></A></TD> <TD WIDTH="17%" VALIGN="TOP"><A HREF="participants.html"><IMG SRC="graphics/b-participants.gif" WIDTH=90 HEIGHT=25 BORDER=0 ALIGN="TOP" ALT="Participants"></A></TD> <TD WIDTH="16%" VALIGN="TOP"><A HREF="materials.html"><IMG SRC="graphics/b-materials.gif" WIDTH=71 HEIGHT=25 BORDER=0 ALIGN="TOP" ALT="Materials"></A></TD> <TD WIDTH="17%" VALIGN="TOP"><A HREF="news.html"><IMG SRC="graphics/b-briefing.gif" WIDTH=75 HEIGHT=25 BORDER=0 ALIGN="TOP" ALT="Briefing and News"></A></TD> <TD WIDTH="17%" VALIGN="TOP"><A HREF="imc2-home.html"><IMG SRC="graphics/b-home.gif" WIDTH=64 HEIGHT=25 BORDER=0 ALIGN="TOP" ALT="Home"></A></TD> </TR> </TABLE>  <FONT FACE="Arial,Helvetica, Sans-serif"> <FONT COLOR="#FF6600" SIZE="-1"><STRONG><P>This 2nd International Workshop on "Innovative Marketing Communications (IMC-2): Promoting and Selling Training in a Competitive Global Market" is offered as a collaborative learning opportunity for training executives and managers to discuss and master "State-of-the-Art" promotion and communication methods for training institutions to effectively market their products and services.</P> <P><A HREF="brochure.pdf"><IMG SRC="graphics/brochure-sm.jpg" WIDTH=50 HEIGHT=71 HSPACE=4 BORDER=0 ALIGN="RIGHT" ALT="brochure cover"></A>The Workshop <A HREF="appform.pdf">application form</A> is now available on the site (requires Adobe Acrobat Reader). This Workshop Web site is the source for the Workshop's rationale, objectives, methods, agenda, participants, resource materials, learning activities, and briefing & news. To find out more about the Workshop, please see the <A HREF="infonoteintro.html">Information Note</A>. Our <A HREF="brochure.pdf">brochure</A> is also available as an Adobe Acrobat PDF. The Web site is updated regularly.<BR CLEAR="ALL"></P></STRONG></FONT> <HR NOSHADE COLOR="#339999"> </FONT></TD> </TR>  <TR> <TD WIDTH="25%" VALIGN="TOP" ROWSPAN="3"> <FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"> <P><STRONG>Available on this Workshop Web site:</STRONG><BR> <TABLE WIDTH="25%" CELLPADDING="0" CELLSPACING="0" BORDER="0"> <TR><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"> </FONT></TD><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"><A HREF="infonoteintro.html">Information note</A></FONT></TD></TR> <TR><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"> </FONT></TD><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"><A HREF="appform.pdf">Application form<FONT SIZE="-2"></FONT></FONT></TD></TR> <TR><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"> </FONT></TD><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"><A HREF="agenda.html">Agenda</A></FONT></TD></TR> <TR><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"> </FONT></TD><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"><A HREF="participants.html">Participants</A></FONT></TD></TR> <TR><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"> </FONT></TD><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"><A HREF="materials.html">Materials</A ></FONT></TD></TR> <TR><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"> </FONT></TD><TD VALIGN="TOP"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"><A HREF="news.html">Briefing and News</A></FONT></TD></TR> </TABLE></P> </FONT></TD> <TD COLSPAN="3" VALIGN="TOP"> <FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"> <BLOCKQUOTE><STRONG>Partners</STRONG><BR> This Workshop is a collaborative activity organized by:</BLOCKQUOTE> </FONT></TD> </TR>  <TR> <TD WIDTH="25%" VALIGN="BOTTOM" ALIGN="CENTER"><A HREF="/wbi/" TARGET="_blank"><IMG SRC="graphics/logo-wbikp.gif" WIDTH=40 HEIGHT=40 BORDER=0 ALIGN="TOP" ALT="WBIKP"></A></TD> <TD WIDTH="25%" VALIGN="BOTTOM" ALIGN="CENTER"><A HREF="http://www.spaac.com/" TARGET="_blank"><IMG SRC="graphics/logo-spaac.gif" WIDTH=50 HEIGHT=50 BORDER=0 ALIGN="TOP" ALT="SPAAC"></A></TD> <TD WIDTH="25%" VALIGN="BOTTOM" ALIGN="CENTER"><A HREF="http://www.aucegypt.edu/" TARGET="_blank"><IMG SRC="graphics/logo-auc.jpg" WIDTH=50 HEIGHT=46 BORDER=0 ALIGN="TOP" ALT="IMD AUC"></A></TD> </TR> <TR> <TD WIDTH="25%" VALIGN="TOP" ALIGN="CENTER"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-2"><A HREF="/wbi/" TARGET="_blank">World Bank Institute (WBI)<BR> The World Bank</A></FONT></TD> <TD WIDTH="25%" VALIGN="TOP" ALIGN="CENTER"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-2"><A HREF="http://www.spaac.com/" TARGET="_blank">Human Empowerment Center of Social Planning, Analysis & Administration Consultants (SPAAC/HEC)</A></FONT></TD> <TD WIDTH="25%" VALIGN="TOP" ALIGN="CENTER"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-2"><A HREF="http://www.aucegypt.edu/" TARGET="_blank">Institute of Management Development of the American University in Cairo (IMD/AUC)</A></FONT></TD> </TR>  <TR> <TD COLSPAN="4" VALIGN="TOP"> <FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"> <HR NOSHADE COLOR="#339999"> <STRONG>Workshop Sponsors</STRONG></FONT> <TABLE CELLPADDING="0" CELLSPACING="0" BORDER="0" WIDTH="100%"> <TR> <TD WIDTH="25%" VALIGN="BOTTOM" ALIGN="CENTER"><A HREF="http://www.globaltrainingmarket.com" TARGET="_blank"><IMG SRC="graphics/logo-gtm.gif" WIDTH=42 HEIGHT=44 ALT="GTM" BORDER="0"></A></TD> <TD WIDTH="25%" VALIGN="BOTTOM" ALIGN="CENTER"><A HREF="http://www.hilton.com/hotels/CAIRHTW/index.html" TARGET="_blank"><IMG SRC="graphics/logo-hilton.gif" WIDTH=60 HEIGHT=42 ALT="Ramses Hilton" BORDER="0"></A></TD> <TD WIDTH="25%" VALIGN="BOTTOM" ALIGN="CENTER"><A HREF="http://www.ikonosnewmedia.com/" TARGET="_blank"><IMG SRC="graphics/logo-ikonos.gif" WIDTH=70 HEIGHT=29 ALT="IKONOS" BORDER="0"></A></TD> <TD WIDTH="25%" VALIGN="BOTTOM" ALIGN="CENTER"><A HREF="http://www.mobinil.com/" TARGET="_blank"><IMG SRC="graphics/logo-mobinil.gif" WIDTH=60 HEIGHT=29 BORDER=0 ALT="Mobinil"></A></TD> </TR> <TR> <TD WIDTH="25%" VALIGN="TOP" ALIGN="CENTER"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-2"><A HREF="http://www.globaltrainingmarket.com" TARGET="_blank">GlobalTrainingMarket.com</A></FONT></TD> <TD WIDTH="25%" VALIGN="TOP" ALIGN="CENTER"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-2"><A HREF="http://www.hilton.com/hotels/CAIRHTW/index.html" TARGET="_blank">Ramses Hilton Hotel</A></FONT></TD> <TD WIDTH="25%" VALIGN="TOP" ALIGN="CENTER"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-2"><A HREF="http://www.ikonosnewmedia.com/" TARGET="_blank">Ikonos New Media</A></FONT></TD> <TD WIDTH="25%" VALIGN="TOP" ALIGN="CENTER"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-2"><A HREF="http://www.mobinil.com/" TARGET="_blank">Mobinil</A></FONT></TD> </TR> </TABLE> <BR><BR> <CENTER><DIV ALIGN="center"> <TABLE CELLPADDING="0" CELLSPACING="0" BORDER="0" WIDTH="80%"> <TR> <TD WIDTH="33%" VALIGN="BOTTOM" ALIGN="CENTER"><A HREF="http://www.usaid.gov" TARGET="_blank"><IMG SRC="graphics/logo-usaid.gif" WIDTH=38 HEIGHT=46 ALT="USAID" BORDER="0"></A></TD> <TD WIDTH="33%" VALIGN="BOTTOM" ALIGN="CENTER"><A HREF="http://www.orascom.com" TARGET="_blank"><IMG SRC="graphics/logo-orascom.gif" WIDTH=110 HEIGHT=23 BORDER=0 ALT="ORASCOM"></A></TD> <TD WIDTH="33%" VALIGN="BOTTOM" ALIGN="CENTER"><A HREF="http://www.noorgroup.net" TARGET="_blank"><IMG SRC="graphics/logo-noor.gif" WIDTH=39 HEIGHT=47 ALT="Noor" BORDER="0"></A></TD> </TD></TR> <TR> <TD WIDTH="33%" VALIGN="TOP" ALIGN="CENTER"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-2"><A HREF="http://www.usaid.gov" TARGET="_blank">USAID</A></FONT></TD> <TD WIDTH="33%" VALIGN="TOP" ALIGN="CENTER"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-2"><A HREF="http://www.orascom.com" TARGET="_blank">ORASCOM</A></FONT></TD> <TD WIDTH="33%" VALIGN="TOP" ALIGN="CENTER"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-2"><A HREF="http://www.noorgroup.net" TARGET="_blank">Noor</A></FONT></TD> </TR> </TABLE> </DIV></CENTER> </TD> </TR>  <TR> <TD WIDTH="25%"><IMG SRC="graphics/pixel.gif" WIDTH=117 HEIGHT=1 BORDER=0 ALIGN="TOP" ALT=""></TD> <TD WIDTH="25%"><IMG SRC="graphics/pixel.gif" WIDTH=117 HEIGHT=1 BORDER=0 ALIGN="TOP" ALT=""></TD> <TD WIDTH="25%"><IMG SRC="graphics/pixel.gif" WIDTH=117 HEIGHT=1 BORDER=0 ALIGN="TOP" ALT=""></TD> <TD WIDTH="25%"><IMG SRC="graphics/pixel.gif" WIDTH=117 HEIGHT=1 BORDER=0 ALIGN="TOP" ALT=""></TD> </TR> <TR> <TD COLSPAN="4"><FONT FACE="Arial,Helvetica, Sans-serif" SIZE="-1"> <HR COLOR="#339999" NOSHADE> <P><A HREF="http://www.worldbank.org/wbi/imc-1" TARGET="_blank"><IMG SRC="graphics/imc-1.gif" WIDTH=61 HEIGHT=75 HSPACE=4 BORDER=0 ALIGN="RIGHT" ALT="screenshot of IMC-1"></A>The 1st International Workshop on "Innovative Marketing Communications (IMC-1): Promoting and Selling Training in the New Millennium" was conducted in 2000. For more information, please visit the site at <A HREF="http://www.worldbank.org/wbi/imc-1" TARGET="_blank">www.worldbank.org/wbi/imc-1</A><BR CLEAR="ALL"> </P> <HR NOSHADE COLOR="#339999"> <P ALIGN="CENTER"><FONT SIZE="-2">This Workshop Web site is supported, developed, and maintained by<BR> the Knowledge Networking and Distance Learning Division (WBIKL),<BR> World Bank Institute, the World Bank.<BR> Site last updated May 11, 2001.</FONT></P>  <CENTER><HR NOSHADE COLOR="#339999"><IMG SRC="/wb/images/subfoot2.gif" WIDTH=327 HEIGHT=19 BORDER=0 ALT="Footer" ISMAP USEMAP="#FOOTER2"></CENTER> <MAP NAME="FOOTER2"> <AREA SHAPE="rect" HREF="/html/extdr/showcase.htm" COORDS="204,4 304,17" ALT="Showcase sites"> <AREA SHAPE="rect" HREF="/html/extdr/toc.html" COORDS="101,3 202,15" ALT="Site map"> <AREA SHAPE="rect" HREF="http://www.worldbank.org/search.htm" COORDS="0,4 99,15" ALT="Search"> <AREA SHAPE="RECT" HREF="/" COORDS="308,1 325,17" ALT="World Bank home"> </MAP> </FONT></TD> </TR>  </TABLE>  </BODY>