This Toolkit is an interactive guide to assist policy analysts and program designers evaluate if a fertilizer promotion program would be an appropriate tool for meeting either welfare or economic growth objectives and, if so, design the type of program that would be most appropriate in a given context.

In responding sequentially to a hierarchical set of questions about goals, characteristics of the potential beneficiaries, fertilizer response and profitability, and the nature of existing fertilizer demand and supply, the user is guided to a subset of program and policy instruments that is most likely to meet their needs and an extensive set of case studies that illustrate how these program and policy instruments have been applied in the past.